Coca-Cola "Open Happiness" Campaign |
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Introduction Contd...
These products include sparkling and still beverages4, such as waters, juices and juice drinks, teas, coffees, sports drinks, energy drinks and soy and value-added dairy. In 2008, carbonated soft drinks accounted for 83% of Coca-Cola Company's portfolio with key brands including Coca-Cola, Sprite and Fanta. Non-carbonated beverages comprised the remaining 17% of its portfolio and included brands such as Powerade, Dasani, and Minute Maid.5...
3] Sparkling beverages are nonalcoholic ready-to-drink beverages manufactured through the carbonation method wherein carbon dioxide is added to the drinks for a
'bubbly' effect. Some of the sparkling beverages manufactured by the Coca-Cola Company include Coke Classic, Sprite, Fanta and Coke Zero.
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